“Textual Triumph: How One Loan Officer Used SMS Marketing to Soar” By: Brett McDonell In the world of mortgage professionals, there lived an accomplished loan officer named Alex. With a wealth of industry knowledge and a genuine passion for helping clients achieve their homeownership dreams, Alex had built a successful career. He diligently followed the

“Stealth marketing with Alexa” By: Brett McDonell The evening sun dipped below the horizon, painting the sky in hues of pink and orange as Alexa made her way to an exclusive networking event at a luxurious rooftop venue. Located in the heart of the city, the venue boasted breathtaking views of the cityscape, with a